Our Work
From strategy to execution, here’s how we bring ideas to life.
Client: PZ Cussons Indonesia
Brand: Cussons Baby
Campaign: Naluri Ibu
Media: TVC, POSM, Digital, Event
Motherhood is a never ending journey. A mother’s instinct grows within a woman once she reach motherhood. A mother’s instinct is so pure and sharp, it gives a holistic support for the growth of the child.
Cussons Baby celebrates mother’s instinct with their extensive product range
Client: PZ Cussons Indonesia
Brand: Cussons Baby
Campaign: 3 Kebaikan
Media: TVC, POSM, Digital, Event
A mother will always find ways to care for her baby’s well-being but still be a fun loving mother for the child.
The TVC is created in a musical style so moms can easily remember the benefits of Cussons Baby in a song.
Cussons Baby offers a range of baby hair care that has 3 (three) goodness – Mild formulation, Mood-scent, Mother’s touch. Baby becomes healthy and happy.
Client: FKS Group
Brand: Mocabe
Campaign: Pedas Pedas Nikmat
Media: POSM, Digital, Event
For young people, snacking isn’t just food—it’s a ‘soulful companion’ through life’s ups and downs. Spicy snacks, now a rising trend, reflect the bold and adventurous spirit of today’s youth.
This campaign reimagines snacking as more than just a treat—it’s an experience.
Mocabe understands that life isn’t always sweet. With every bite, it embraces life’s ‘spicy’ moments, standing as a companion for those who take on challenges with boldness and flavour
Client: Menarini Indonesia
Brand: Dermatix Ultra
Campaign: Unless you are in love with it
Media: Digital - Soc-Med
People tend to only find a solution to heal their wound but not taking care of the scar from the wound. They end up hiding the scar.
Dermatix Ultra is the solution to treat scars and motivate people to heal them completely.
Client: Bytedance
Brand: TikTok For Business
Campaign: Mega Sales
Media: Digital – TikTok, Instagram, Facebook
A B2B campaign to get sellers to advertise with TikTok Ads Manager to optimize awareness and sales
Client: Bytedance
Brand: TikTok For Business
Campaign: Mega Sales and End of Year
Media: Digital – TikTok, Instagram, Facebook
A B2B campaign to get sellers to advertise with TikTok Ads Manager to optimize awareness and sales
Client: Bytedance
Brand: TikTok For Business
Campaign: TikTok Ads Manager
Media: Digital – TikTok, Instagram, Facebook
A B2B campaign to get sellers to advertise with TikTok Ads Manager to optimize awareness and sales. Done in different langauges – ie. Germany, Malay, etc
Client: Bytedance
Brand: TikTok For Business
Campaign: Mega Sales
Media: Digital – TikTok, Instagram, Facebook
A B2B campaign to get sellers to advertise with TikTok Ads Manager to optimize awareness and sales
Client: Coca-Cola
Brand: Coca-Cola
Campaign: Wuhan Love Cans
Media: Packaging Design
Wuhan during COVID lockdown was a bubble of confusion and fear, amplified by a media frenzy fetishizing the plight of the people trapped in the city. With media coverage focusing exclusively on the drama unfolding on the ground, the concern that people across the rest of the nation felt for Wuhan wasn’t reaching the people who needed to hear it the most – the Wuhaners.
The Love Cans tapped into Coca-Cola’s iconicity and brand purpose of spreading positivity, marrying iconic elements of China’s landmarks to form the heart, creating a symbol of love and unity that showed Wuhan the nation stands with them and behind them.
